A strong foundation for strong immunity

More than 70% of immune system originates in the gastrointestinal tract, making gut microbiota a key component of an efficient immune system. Maintaining the balance between good and bad bacteria is as important for immune health as it is for digestive health.

Various functions of the immune system lead either to increased or decreased activity by specific types of immune cells, whose job it is to maintain balance between pro-inflammatory and anti-inflammatory states. For example, pro-inflammatory activity is needed to identify and fight infection as quickly as possible, while anti-inflammatory activity is needed to control the body’s inflammatory response and to prevent an excessive immune reaction. This immunological balance is associated with a healthy state.

According to the World Health Organization, the high incidence of respiratory infections among the general population carries a significant socio-economic cost, despite the fact the majority of infections are confined to the upper respiratory tract, sometimes leading to coughs and colds. It is estimated that most children have 6–8 common cold episodes per year, while adults have 2–4.

Supporting immune health—for life

Recent consumer data from Europe and Africa indicates that up to 90% of the population is interested in products that support immunity.¹ Developing new ways to support the immune system may be especially important for families with young children, many of whom experience multiple upper respiratory tract infections (URTI) each year, and risk passing them on to other family members. Additional target groups include athletes, who frequently push the limits of endurance and consequently their immune systems; and the elderly, whose immune systems gradually grow less active over time as part of the normal aging process.

Improved immune health is important for everyone. A strong, “ready to go” immune system may decrease the risk of acquiring infections, while an efficient immune system may reduce the severity of symptoms and support a faster recovery for those who do become infected. Improved immune health leads to better general health, supports a sense of wellbeing, and decreases the risk of developing other conditions.

_{1. Consumer survey by independent company, 2020.}