Probi and Sinopharm Forge New Partnership and Unveil Yuelewei, an Innovative Sports Nutrition Offering

On May 14^th 2024, Sinopharm Foreign Trade, Probi and Jiangsu Guoxi Biological Technology Co., Ltd. (hereinafter referred to as “Jiangsu Guoxi”) held a signing ceremony in Shanghai and launched Sinopharm Foreign Trade’s self-operated brand Yuelewei’s new sports nutrition product—Yuelewei Plant Selenium Compound Probiotic Peptide Powder. It was announced that the three parties will cooperate in the field of sports nutrition.

Miao Lingjiong, Deputy General Manager of Sinopharm Foreign Trade, Anita Johansen, CEO of Probi, and Yang Zaisheng, General Manager of Jiangsu Guoxi, represented the three parties in the signing. Sun Haitao, the public welfare brand ambassador of Yuelevi and Olympic champion, attended the signing ceremony.

Anita Johansen, CEO of Probi

The new sports nutrition product—Yuelewei Plant Selenium Compound Probiotic Peptide Powder—integrates the brand influence of Sinopharm, the R&D strength of Jiangsu Guoxi, and the high-quality probiotic raw materials of Probi. Each party showcased their strengths, adding an important contribution to the development of the Yuelewei brand.

Miao Lingjiong, Deputy General Manager of Sinopharm Foreign Trade

The establishment of this tripartite partnership is a vivid representation of Probi’s continuous expansion of cooperation models and product forms in the nutraceuticals field.  

In the future, Probi will adopt a more open and innovative attitude, create together with partners, build a probiotic brand with international influence and competitiveness, launch more beneficial probiotic solutions for health, promote the upgrade and transformation of the probiotic industry, and contribute to improving public health standards.