The gut revolution: A surging demand for gastrointestinal health solutions

As awareness of gut health grows, so does the demand for effective gastrointestinal (GI) support—particularly probiotics designed to promote digestive wellness.¹ ²

This trend is grounded in a deeper understanding of the gut microbiome’s vital role in maintaining not just digestive comfort, but overall health. The gut is home to a complex ecosystem of beneficial and potentially harmful bacteria. When this balance is disrupted, it can lead to digestive discomfort and broader health concerns.

Did you know?

• Half of the global population regularly experiences at least one functional GI disorder³
• Awareness of gut health has increased, resulting in more people turning to probiotics to maintain a healthy digestive system³
• The #1 health concerns among consumers is digestive health, a trend that is expected to keep increasing^1-2

Digestive Health by Probi® (previously referred to as Probi Digestis) include several clinically backed biotic solutions that supports long-term gut health by:

• Relieving occasional GI symptoms such as bloating and flatulence

• Supporting a balanced gut microbiome

• Promoting overall digestive well-being

• Supporting management of IBS

• Countering antibiotic-related gastrointestinal effects

• Promoting healthy bowel habits

Explore how Probi® supports gut health—download our Digestive Health brochure today.

<sup>1. Global Market Insights. (2021). Rise in probiotic supplement demand reflects increased consumer focus on gut health.
2. Nutrition Business Journal. (2022). Probiotics category report: Growth trends in digestive health supplements.
2. Olvera-Rosales LB, Cruz-Guerrero AE, Ramírez-Moreno E, et al. (2021) Impact of the Gut Microbiota Balance on the Health-Disease
Relationship: The Importance of Consuming Probiotics and Prebiotics. Foods. 2;10(6):1261.</sup>